Strategic Perspectives for Your Web Business

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There really are many differences between the successful and less so with web businesses. There are many fantastic examples in the IM world, and Eben Pagan of Double Your Dating fame is one of them. He needed to be perceived as an expert, in the beginning, so he put an offline seminar together and things seriously changed for the better. Even though he did that years ago, making videos of events and selling them positions you as an expert. That made people in his audience really take notice. But that is not me talking, Eben Pagan admitted years ago that a huge part of his later success was due to being viewed differently, and that arose from the seminar.

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Perhaps the greatest use of social media for Internet Marketers is lead generation. What you are able to do for your business or simply for marketing a business you've already got set up, uses this fact. What you will do is make some email lists in the niches of your choice. Patience is important because it will take time to build but within a couple of months you should have a couple of lists built up. After that you can begin to host webinars and create an expert knowledge series and invite the attendees to join your lists. Now you'll have webinar audio files that you can use in different ways. You can use them for building your list even more, or use them as bonuses for affiliate products. You can also make good use of the audio files with your product creation.

Staying with the same concept, we're going to discuss another idea that is similar, but more specific, to the one we just went over. This involves becoming highly specialized in what you do and involves product creation. No need to be scared or concerned about writing a product like this. Newbie products do not have to be that specific at all. Profitable niches are what you need to focus upon. The more you can find a better. Then you simply make a series of newbie products for those niches. The newbies can be sold your product, which should either be a downloadable series of videos, or a DVD set that they can purchase as a physical product.

We have talked about focusing on newbies in the niches of your choice, so now we will will talk about marketing to them. Of course, there's several ways to go about this. One of the more profitable ways is through newbie webinars done on the Internet. This particular method is very profitable for many online marketers to target newbies all the time. You need a webinar, and of course, newbies to attend it. By providing solid useful information, the newbies on the webinar will more than likely want your information. As long as you do your research, and deliver on your promises, this marketing strategy should work just fine. Instead, think of all of the different marketing methods you can test out. Anything and everything you decide will be fine even if you don't do anything; like with everything else, it's up to you. But think about diversity in your marketing and how it may save your business if things should change.

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