3 Successful Methods of Using Advertising to Monetize Your Blog
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Make Money Blogging - 3 Profitable Methods of Implementing Advertising
It is important to accept, however, that it is important to have a good level of high quality traffic for this to be possible. This is when you get to choose which options for attracting advertisers you like the best. Your option are selling ads yourself or sending the work to an ad agency. It's easy to figure out that you'll have to pay commissions to the agency. It is because of this that most site owners are going to go it alone, to cut out the middle man entirely.
It is important that you hustle, going as fast as you can, in order to get your website or blog going. Any time you have customers, then pay attention to when their ad run is about to expire. Instead of letting your customers go at the end of their advertising period, contact them to see if they will renew with you. There are several points to think about with this strategy. Most of the time, you will not know about their conversion rates. However, you can offer some helpful advice in this area. There is a basic tenet or philosophy that must be considered in helping these people. If you want your customers to be repeat customers, giving them a discount coupon can keep them coming back for more. To motivate your customers to return, the coupon or incentive needs to be valuable from their subjective opinion.
Don't be scared of offline local advertising and networking opportunities. It is possible to find inexpensive ways to advertise, for example, on television and on the radio. These rates are often more than reasonable so test things out in at least a few individual markets. Sometimes you can find a few geographical markets that contain high numbers for your chosen field.
What we're talking about here is that you haven't considered everything yet; there is always something more you can try. You might also think about joining a co-op or alliance for group advertising. Or, depending upon how much traffic you get, you might be able to work with an advertising agency. What you should do is go with an agency that is matched with your site in size.
If your website is successful enough to warrant the tooting of your own horn you won't just sell more ads, you'll sell them for higher prices. This only works if you have already put the groundwork in place.
Position your site as an authority but don't tell people that's what you're doing--it's tricky but doable. Demonstrating your expertise and knowledge levels are one way to do this. You have to get your voice out on the web, and guest blogging and writing is a good way to do it. Try to get accepted at the most well known blogs because you can leverage that to your advantage. For example, you can write about being published on the well loved blog on the page you use to attract advertisers to your site.
In order to truly be ready to sell advertising, you need to set up an infrastructure as well as processes that will help you with the selling. It wouldn't hurt to contact any businesses you know and let them know ahead of time what your plans are.
